2013년 5월 27일 월요일

광고론 더페이스샵의 문제점 분석 및 광고 전략 제안(영문)

광고론 더페이스샵의 문제점 분석 및 광고 전략 제안(영문)
[광고론] 더페이스샵의 문제점 분석 및 광고 전략 제안(영문).ppt


목차
1.Introduction
2.Company Analysis
3.Problem
4.Recommnedation


본문
The shops not located in
big shopping mall or a department store
Road shop cosmetic brands


Lack of Customer Relationship(2);
The Challenger is doing Text Message Communication (Missha)
38.9% got text messages


Collaboration with
Other companies/person


본문내용
FACE SHOP

Why we choose THE FACE SHOP?
No.1 Road Shop Brand
Stagnant market share
Synergy Effect resulted with the technology of
LG Household & Healthcare
Introduction
Problem
Recommendation
Company Analysis
*

Why we choose THE FACE SHOP?
Road Shop Brand
The shops not located in
big shopping mall or a department store
Road shop cosmetic brands
Introduction
Problem
Recommendation
Company Analysis
 

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