마케팅 이미지 차별화를 통한 싸이월드 고객의 페이스북 유치 전략(영문)

마케팅 이미지 차별화를 통한 싸이월드 고객의 페이스북 유치 전략(영문) [마케팅] 이미지 차별화를 통한 싸이월드 고객의 페이스북 유치 전략(영문).ppt 목차 1.Executive summary 2.Current marketing situation 2.1Market Analysis 2.2Customer Analysis 2.3Competitor analysis 2.4SWOT analysis 3.Marketing strategy 3.1marketing objectives and Issue 3.2Segmentation and Targeting 3.3Positioning 3.4Marketing mix strategy 4.Budget 5.Action Plan 본문 Facebook’s features From the united states, it bacame worldwide sns Be set to a friend, contents could be shared Anyone can make page and manage it easily There is no 일촌공개 – anyone can check updating Through function like, express ones good feeling 6. It is easy to access in mobile Major users age are 20 to 30 Acquaintance based network + openness sharing of content and interaction through function like’ Fan page-marketing for corporations(interlocking with external site) wall-write and reply Future mobile strategy Focus on expansion of facebook users mobile usage experience within near 5~10years Alliance with more than current 200 mobile service provider Why?how?: -Mobile method show twice as much using exposure as Web method. -facebook will contribute to sales of high quality phones and service sales -non-English countries are interested in the above notion. Future mobile strategy’s Three Major Points Mobile Web - translations of more than 70 languages ready - development of Facebook Zero -SMS - negotiation with 70 mobile service provider in 32 countries -Device - Integration of Facebook’s service mobile phone OS level @2010. Nwowiz lab. copyright 본문내용 ook! 안녕하세요 저희는 마케팅 1조 입니다. 이미지 차별화를 싸이월드의 고개을 페이스북의 고객으로 유치한다는 전략을 세웠습니다. * 1. Executive summary 2. Current marketing situation 2.1 Market Analysis 2.2 Customer Analysis 2.3 Competitor analysis 2.4 SWOT analysis 3. Marketing strategy 3.1 marketing objectives and Issue 3.2 Segmentation and Targeting 3.3 Positioning 3.4 Marketing mix strategy 4. Budget 5. Action Plan * 목차는 이렇게 됩니다. * 1. Executiv