2013년 5월 27일 월요일

마케팅 페댁스의 STP, SWOT, 4P 분석 및 마케팅 전략 제안(영문)

마케팅 페댁스의 STP, SWOT, 4P 분석 및 마케팅 전략 제안(영문)
[마케팅] 페댁스의 STP, SWOT, 4P 분석 및 마케팅 전략 제안(영문).pptx


목차
1.Introduction of FedEx
2.Analysis (STP, SWOT, 4P )
3.Marketing issues
4.Future of fedEx


본문
Emergency documents and product
are increasing by global transaction
Continuing development of e-commerce





PPL advertisement
: support movie equipment whenappear important delivery scene



본문내용
oduction

Introduction
Mere exposure effect
Delivery “ famous ” product
ex ) transfer china panda to U.S.A
PPL advertisement
: support movie equipment when appear important delivery scene

Introduction
Mere exposure effect
Delivery “ famous ” product
ex ) transfer china panda to U.S.A
PPL advertisement
: support movie equipment when appear important delivery scene
Philosophy

STP
 

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