경영전략 ZIPCAR 케이스 분석(영문)

경영전략 ZIPCAR 케이스 분석(영문) [경영전략] ZIPCAR 케이스 분석(영문).pptx 목차 1.What is a ZIPCAR? 2.Case Summary & Major Issue 3.Case Analysis 4.Case Question 5.Similar case in Korea : Social commerce 6.Recommendation to the firm 본문 Cost efficient Environment-friendly Simple online system Customized convenient service Definition Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions to assist in the online buying and selling of products and services What comes to your mind when you think of Social Commerce company? 본문내용 r case in Korea : Social commerce Recommendation to the firm Case Summary & Major Issue Zipcar? What’s a Zipcar? : Car-sharing service Sharing Summary & Major issues Positive Negative Cost efficient Environment-friendly Simple online system Customized convenient service Budget Limitation Additional Maintenance Cost Business model location customer market Zipcar A. Market characteristic Niche ma