마케팅전략 이마트 성공요인 분석(영문)

마케팅전략 이마트 성공요인 분석(영문) [마케팅전략] 이마트 성공요인 분석(영문).pptx 목차 1.Retail market 2.E – Martpresent location 3.The success factors 4.Analysis - STP/SWOT / 4P 5.Comparing with competitors 6.Suggestion 본문 Buying power – realize economy of scale. Figure out customer’s needs – Korean style discount store. Customer - centered PB Products 1. Product - Many PB products - Display various products - Display fresh food products 2. Promotion - The slogan of Everyday Low Price - Strategy fit to Korean style 본문내용 P Comparing with competitors Suggestion Retail Market Consuming pattern- prefer old brand, large amount of consuming → prefer quality rather than brand, contain reasonable consuming sense. E-Mart’s location E-Mart has 144 stores all over the country. Maintain the first position in retail market competition. E-Mart’s location M/S condition in Korea Success Factors Buying powerrealize econom