설화수 마케팅전략(영문)

설화수 마케팅전략(영문) 설화수 마케팅전략(영문).pptx 목차 Introduction Environmental Analysis Marketing Strategy Marketing Mix Decision Consumer Response & Conclusion Recommendation Reference 본문 No.1 cosmetic company cosmetics and personal care products Expending into China, France, and the US In 2009, Sales 1,769 billion Revenue 300.6 billion won. Oriental ingredient cosmetics Sales ranking No.1 in Department store Suppliers 100% domestic plant extract Contract with ingenious grower to supply resources New entrants High barrier to entry Stable market share in the market Industry competitor Exist imported prestige product such as & Oriental product such as Buyers High perception by domestic customers Growth in the number of Asian prospective buyer Substitutes Growing interest in medical care of women Natural therapy 본문내용 onsumer Response & Conclusion Recommendation Reference Introduction Background & Objective Aging society Amore Pacific Interest in appearance Korean cosmetic market Creative marketing strategy History AMORE PACIFIC No.1 cosmetic company cosmetics and personal care products Expending into China, France, and the US In 2009, Sales 1,769 billion Revenue 300.6 billion won. Sulwhasoo Oriental ingred 참고문헌 - Amore pacific 60 years of creativity 1945~2005, Amore pacific corporation - 한국형 마케팅 성공사례 Vol.6, KMA마케팅위원회 - 마케팅 차갑게 기획하고 뜨겁게 실행하라, SERI마사모포럼 - 한방 생활용품 시장, 쑥쑥 큰다 http://news.joins.com/article/aid/2010/09/29/4023861.html?cloc=olink|article|default - 한방화장품, 쑥쑥 http://www.munhwa.com/news/view.html?no=2008050901031424037002 - 아모레, LG생건 중국시장 본격공략 http://www.bosa.co.kr/umap/sub.asp?news_pk=158005 - 화장품 한류, 올해 수출 4억 달러 넘을 듯 http://news.mk.co.kr/se/view.php?year=2010&no=483065&sID=507 ‘설화수’, 뉴요커를 유혹하다 http://news.donga.com/3//20100702/29555232/1 http://blog.naver.com/kkyy20455?Redirect=Log&logNo=96416219 http://blog.naver.com/waterfall20?Redirect=Log&logNo=10016935667