글로벌마케팅 LG전자 스마트폰 마케팅(영문)

글로벌마케팅 LG전자 스마트폰 마케팅(영문) [글로벌마케팅] LG전자 스마트폰 마케팅(영문).pptx 목차 1.Situation Analysis 2.Solution 3. LTE technology 본문 1. Samsung and Apple’s market shares are increasing. 2. Nokia and LG Electronics’s market shares are decreasing, because they’ve beenturned over smart phone market. Consumersdistorted perception and lack of marketing. Cut down on marketing investment. In the form of marketing ignoring rival companies. Cheap product image. 본문내용 market shares are increasing. 2. Nokia and LG Electronics’s market shares are decreasing, because they’ve been turned over smart phone market. 2. Product comparison Optimus 3D Galaxy S2 Iphone 4 Display 4.3 inch WVGA 800 X 480 4.3 inch WVGA 800 X 480 3.5 inch WVGA 960 X 640 CPU 1GHz dual core 1.2GHz dual core A4 chip Size(mm) 122.8 X 68 X 12.1 125.3 X 66.1 X 8.9 115.2 X 58.6 X 9.3 Weight(g) 1