마케팅 트렌드 실버마케팅

마케팅 트렌드 실버마케팅 [마케팅 트렌드] 실버마케팅.pptx 목차 1.Silver marketing & Statistical evidence 2.The failure case of Silver marketing 3.Perception of silver marketing 4.Current case of silver marketing 5.Conclusion- Proposition in industry 본문 The characteristics of silver generation Preference for practical things Comfortableness, Relaxedness Interest in goods on health Interest in memorial things rather than something new Soaring of new silver generation 1955~1963 birth New second life, economic force Future oriented, rationale Marketing in silver market Marketing functions capitalize on these characteristics of silver generation - There are already 10 Franchises over Capital-area since company established. Through systematic process, company helps many new members of franchise and contributes extension of silver industry in society. Consumers can experience product before they purchase through off-line shop. 본문내용 lure case of Silver marketing Perception of silver marketing Current case of silver marketing Conclusion- Proposition in industry Silver Marketing & Statistical evidence Silver Marketing Source: LG Economy Research, 2010 Silver Marketing Source: LG Economy Research, 2010 2011-April Trend in Marketing Team.7 Silver marketing means all marketing activities of selling or providing services