소비자행동론 인디문화와 소비(영문)

소비자행동론 인디문화와 소비(영문) [소비자행동론] 인디문화와 소비(영문).pptx 목차 ⅠINTRODUCE ABOUT INDIE CULTURE ⅡPURPOSE WHY WE FEEL INTERESTING ABOUT INDIE ⅢPROGRESS IN DEPTH INTERVIEW & FOCUS GROP INTERVIEW ⅣDISCUSSION RESULT & DISCUSSION 본문 “DON’T APPEAL TO TV? THAT’S INDIE?” NO! Indie is a short form of "independence" or "independent” In music, independent music, often shortened to indie music or "indie" is a term used to describe independence from major commercial record labels or their subsidiaries, and an autonomous, Do-It-Yourself approach to recording and publishing. Sick of common pop music Indie’s image has been changed Better approach path People wants really something special, They need uniqueness. 본문내용 ABOUT INDIE CULTURE WHY WE FEEL INTERESTING ABOUT INDIE IN DEPTH INTERVIEW & FOCUS GROP INTERVIEW RESULT & DISCUSSION ⅠINTRODUCE ⅡPURPOSE ⅢPROGRESS ⅣDISCUSSION “DON’T APPEAL TO TV? THAT’S INDIE?” INTRODUCE WHAT IS INDIE? NO! Indie is a short form of "independence" or "independent” In music, independent music, often shortened to indie music or "indie" is a term used to describe independence fro