mis, 경영정보 Auction(옥션) vs eBay(이베이) 웹사이트 분석(영문)

mis, 경영정보 Auction(옥션) vs eBay(이베이) 웹사이트 분석(영문) [mis, 경영정보] Auction(옥션) vs eBay(이베이) 웹사이트 분석(영문).docx 목차 Table of Contents A.Content B.Structure C.Navigation D.Visual Design E.Functionality F.Interaction G.Overall comparison 본문 a.Search engine. &#61598;It also shows advertisement on the blank which can give information to the customers. Underneath, there are icons for advanced search. &#61598;Auction present icons for personal page, customer support, login, and sign up. &#61598;There is another advertisement on the right side for products especially on sale. b.Categories On May 24th 2011, Auction changed their categories display to absorb subcategories of them. <Example> 1)Cosmetics/ perfumes/Hair styling devices → Domestic/Foreign cosmetics. 화장품/향수/이미용 → 국내/해외화장품 2)Body/Hair/Sliming → Body/Hair/Perfume/Beauty 바디/헤어용품/슬리밍 → 바디/헤어/향수/미용 New category has been added according to the trend(customer’s buying habit). <Example> 1)Computer devices/ Other computer assisting devices 컴퓨터부품/주변기기 c.Images and displays of products Pictures displayed seem too disorganized. They are listed for either their discount events or price. Their icons are in various shapes and sizes and are too small to make out without scrutinizing. E.Functionality Loading Time The loading Time is important because speediness is required by impatient users who are purchasing products online. We time how long they take to load their website. These records are average of 3 experiments under same conditions and server. *Results Auction: 10’55’’ / E-bay: 2’97 &#61664; Auction takes long time when loading homepage because they contain many contents on their main page while e-bay contains fewer contents. The loading time of E-bay is 3 times shorter than Auction’s. In terms of speediness, the loading time of E-bay is much shorter than Auction even if Auction show off their showy page. Menu and links For finding out which site is more convenient when we buy a product that we want, we virtually searched the product that we wished to purchase. These are the comparisons between E-bay and Auction. *E-bay’s Menu: E-bay has 9 menus which consists of Fashion, Motors, Electronics & Technology, Collectibles & Art, Home, Outdoors & D&eacute;cor, Movies, Music & Games, Deals & Gifts, Branded Stores, and classifieds and 36 subcategories. When you click the menu, there is ‘Popular searches’ downside of page. It presents the words which are most frequently 본문내용 ture Navigation Visual Design Functionality Interaction Overall comparison Content eBay: For first time users, eBay’s homepage may look like a online retail shopping mall for tools and electronic gadgets. But a clear margin of labels at the left categorized into fashion, motors, collectibles, movies and more quickly make it clear that eBay deals with practically everything. Auction: Tiny images o 참고문헌 http://www.smashingmagazine.com/2009/10/08/15-common-mistakes-in-e-commerce-design-and-how-to-avoid-them/ http://www.auction.co.kr/?redirect=1 http://www.ebay.com/