목차 Previous studies Limitations This
Study Homepage Navigation Categorization 1. Accurate, Consistent,
Detailed descriptions 2. Accurate, full picture 3. Present size of product
4. Present inventory information 5. Enough information 6. same page,
same position 7. Should not be removed because of out-of-stock Shopping
cart Check out and Registration Customer
service Conclusion
본문 In the shopping cart page, provide a link
that directs customer back to the page he/she left for continuing the
shopping
Only ask for necessary and meaningful information such as name
and address. No marketing question Allow customers to browse the site
without logging in
본문내용 itical factor for the success of
e-commerce Enjoyment in using the system and peer-group norms Manipulation
of the visual design factors of the customer interface induce a target emotion
such as trustworthiness
Limitations Too focused and cannot be easily
applied Derived based upon a set of pre-selected Web sites Predefined
scenarios, not broad enough to capture features of different kinds
of e-c
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