경영학 인쇄 매체 광고의 특성(영문)

경영학 인쇄 매체 광고의 특성(영문) [경영학] 인쇄 매체 광고의 특성(영문).ppt 목차 1.Introducing Print Media AD 2.The present situation 3. Characteristics of Print Media AD 4. Advantages & Disadvantages 5. How to buy ad space 6. Cost of Print Media AD 7. Any Question? 본문 Appeals to people who has common interests Advertisers reach to specific market by small amount of budget The quality of magazines are higher than any other print media Long time warrant to exposure the ad to people consumers Contact situation Newspaper Pros- Clarified a social classes and regions- Awareness active repetition, they can use the ad over and over Cons- Difficult of access to discriminate the classes- Newspaper ad lived only for a year or so MagazinePros- Possible to target on specific classes- People tend to relook frequencies of seeing ads Cons- Difficult to advertise in specific areas- Full of ads spaces so difficult to contact ads 본문내용 racteristics of Print Media AD 4. Advantages & Disadvantages 5. How to buy ad space 6. Cost of Print Media AD 7. Any Question? * Present detailed information that can be processed at the reader’s own pace Not intrusive Purpose on -institutional PR -product PR -Event PR -Personal PR High- involvement media 1. Print Media AD * * Types of Print media Print media includes many different ways in w