목차 1.Advertisement analysis / Situation
analysis 2.Competitor’s advertisement analysis 3.Market
analysis 4.Setting strategy of new advertisement 5.Story
board
본문 Slogan of Mr. pizza is “only for women” women
consumers selected Mr. Pizza as ‘the best serviced company’. Mr. Pizza Awarded
this prize for 3times They progressed marketing for women in china too. Mr.
Pizza gained more than 100 millionwon with only with 8 stores.
Comparing With competitor, 20% out 50% people that reminds
(un-aided recognition)McDonald’s newest advertisement(Double quarter pound
cheese burger) thinks that McDonald’s advertisement is effective than the
Lotteria’s Advertisement. Why do you think McDonalds Ad is effective? From
the survey, products of McDonald’s look more delicious and the purpose of
advertising is more accurate and gives the impacts. Also the products and images
have great impacts
Problems of current Ad 1. it is drastic
marketing for women.(they excludid man) 2. Why it’s name is Hanwoo “lady”
buger? 3. Lack of meaning of connection between products and the name of
Hanwoo lady burger.
본문내용 petitor’s advertisement
analysis Market analysis Setting strategy of new advertisement Story
board
Advertisement analysis (영상은 따로 실행시켜야
함.) *
Advertisement analysis strategic idea Hanwoo Lady Burger
is combination of rice cake and Korean beef, and it has neat
taste.
Advertisement analysis Creative concept it is only for
women, Not for men.
Women Marketing Slogan of Mr. pizza is “only for
wo
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