경영학 코카콜라와 펩시콜라의 경쟁 사례(영문)

경영학 코카콜라와 펩시콜라의 경쟁 사례(영문) [경영학] 코카콜라와 펩시콜라의 경쟁 사례(영문).ppt 목차 1.Introduction motive, thesis, profile, history 2. The war of Cocacola &pepsihistory 3.Marketing Comparison 4. awareness &market share 5. Coca cola & Pepsi SWOT 6. Conclusion winner of cola war, Influence , Future 7. Reference & Research 본문 -1886~1892: Atlanta Beginnings -1893~1904: Beyond Atlanta -1905~1918: Safeguarding the brand -1919~1940: The Woodruff Legacy -1941~1959: The War and its Legacy -1960~1981: A world of customers -1982~1989:Diet coke and new coke -1990~1999:New markets and brands -2000~now:coca- cola now Nation : the USA Type of business : soft drink manufacturing. Business founder :Caleb Brad ham Establishment :1902 Head office :New York Total asset:188hundred 39million dollar(2000) The total sales:$ 43,300,000,000 cokeprice(500ml):950 won Coke calories (200ml):85kcal Main affiliated company: Pepsi coke, mirinda, gatorade,mountain dew company1970s1990s2000s Market shareMarket shareMarket share Coca-cola24.2%23.9%21.7% Pepsi-cola17.4%17.9%18.8% Pepsi-cola is chasing the Coca-cola in overall beverage market share. But, so far, coca-cola adheres to superiority position than Pepsi-cola Main factor of Market share growth about Pepsi-cola is different beverages besides cola. That is, in cola area, Coca-cola is best. 본문내용 &pepsihistory 3.Marketing Comparison 5. Coca cola & Pepsi SWOT Contents 6. Conclusion winner of cola war, Influence , Future 4. awareness &market share 7. Reference & Research Introduction We want to know how the marketing fight of famous companies occurs in our life. Despite the war over 100 years, Coca-cola and Pepsi have survived all over the world. Therefore we will investigate into strate 참고문헌 http://100.naver.com/100.nhn?docid=151889 http://ko.wikipedia.org/wiki/%ED%8E%A9%EC%8B%9C%EC%BD%9C%EB%9D%BC http://heritage.coca-cola.com/ http://www.pepsicola.co.kr/ http://blog.naver.com/younny09 http://blog.daum.net/jhleebang/12368407 http://blog.naver.com/jeryhpark http://www.cocacola.co.kr http://www.thecoca-colacompany.com http://www.pwpsico.com http://www.interbrand.com http://blog.naver.com/mtxpn22n4c/100048230901 http://bizthesis.com Book-코카콜라 게이트(세계를 상대로 한 콜라제국의 도박과 음모)/윌리엄레이몽/램덤하우스코리아