목차
<Contents>
1.Introduction
2.Main
Subject
(1) Market Analysis
1) Industry Scope
2) Key Success Factor of
the Industry
(2) Internal Analysis
1) 7-S Analysis
2) Core Competency
of Kooksoondang
(3) Problems and Solutions
1) Problems
2)
Solutions
본문
After our team debate, we make the industry scope
focusing on Yakju market and Bekseju has 61.8% sales of
Kooksoondang
Independent distribution channel
Intensive sales
marketing
Luxurious and high quality brand image
Several teams
and corresponding manager
The relationship among employees are
horizontal
The decision power of company usually belongs to the CEO and
board of directors
Functional and regional teams
Fewer
regulations
Existence of fewer middle decision makers
Unique
distribution structure
Cold chain system extended the expiration date of
Makkoli to 30days
본문내용
Scope
2) Key Success Factor of the
Industry
(2) Internal Analysis
1) 7-S Analysis
2) Core Competency of
Kooksoondang
(3) Problems and Solutions
1) Problems
2)
Solutions
As a major producer of Korean wine, Kooksoondang, has grown by
2003 for mega hit of Bekseju
1. Introduction
Penetration
1992.9
launching Bekseju
1992.12 Changing company name
(Beahan Ind. →
Kooksoondang)
Leaping period
1994.5 Expo |
댓글 없음:
댓글 쓰기