경영학 맥도날드 서비스 경영사례(영문)

경영학 맥도날드 서비스 경영사례(영문)

[경영학] 맥도날드 서비스 경영사례(영문).hwp

목차 Ⅰ. Introduction Ⅱ. Service analysis Ⅲ. SWOT analysis Ⅳ. Condensed Conclusion 본문 Ⅱ. Service analysis 1. The basic principle. (1) Fast and kind service - It is based on success of Mc.donald . (2) Supplying sevice that surpass customers expectation (3) Training that gives employee a responsibility and authority. - the employee should think about customers position. (4) The reason for finding our food - secure the truth that is supplying safe foods. Every processed food goes through astringent safe course based on HACCP. (5) A effort that must be customers happiness and pleasure, not just to supply some foods. 2. Present Situation (1) McDelivery Service 1) First introduced in July 2007/ provided service regardless of purchase amount. (But, the problem is a limited manpower for delivery service) 2) Mc Donald implemented McDelivery Service to supply more effective service than present service. 3) One can be recieved delivery service when order cost must be at least 7000 won. 본문내용 es, Chicago. 2. McDonalds Chicagos store started the first chain to expand throughout the United States. And now McDonalds has stores worldwide. McDonalds offers hamburgers, milkshakes, french fries and other fast-food. McDonalds corporate mission is `Quick service restaurant`. The worlds best quick service restaurant that is targeted. 3. McDonalds growth In 1999, After opening 25000th st