경영학원론 월마트의 한국시장 진출 실패요인 분석(영문)

경영학원론 월마트의 한국시장 진출 실패요인 분석(영문)

[경영학원론] 월마트의 한국시장 진출 실패요인 분석(영문).pptx

목차 Ⅰ. Company Introduction Ⅱ. Wal-mart’s success factors and strategies for success Ⅲ. Wal-martin Korea market Ⅳ. Wal-mart`s failure factors in Korea market Ⅴ. Present alternatives for Wal-mart`s success Ⅵ. Conclusion 본문 1)“Wal-mart entered small cities where nobody took interest in” 2) Human-oriented management philosophy 3) “EDLP(Every Day Low Price)” 1)Failure in low-wage policy - Lost the desire to work - Inefficiency was caused by low-wage - Made a bad image by low price firm 2)Lost advantage of integrated distribution system - Hard to run business in small space like Korea Provide quickly services and products that suit Korean behavior and consciousness of consumption Get rid of big boxes and run discount stores Understand Korean nature Meet consumer tastes and (fresh)food products in Korea 본문내용 al-mart’s success factors and strategies for success Ⅲ. Wal-mart in Korea market Ⅳ. Wal-mart`s failure factors in Korea market Ⅴ. Present alternatives for Wal-mart`s success Ⅵ. Conclusion Ⅰ. Company introduction 1. Company Introduction 2. Company History [Wal-Mart Stores, Inc.] www.walmartstores.com/ www.walmart.com/ 1. Company introduction Company`s motto is friendliness, diligence and owner` 참고문헌 sources http://www.walmartstores.com/ www.walmart.com/ http://www.brandz.com/output/brandz-top-100.aspx http://dna.naver.com/viewer/index.nhn?articleId=1998071100099101001&editNo=16&printCount=1&publishDate=1998-07-11&officeId=00009&pageNo=1&printNo=10110&publishType=00010 http://emart.shinsegae.com/ http://www.emartmall.com/ http://corporate.homeplus.co.kr/ http://www.homeplus.co.kr/ http://www.lottemart.com/ http://www.fnnews.com/view?ra=Sent1101m_View&corp=fnnews&arcid=00000921650888&cDateYear=2009&cDateMonth=05&cDateDay=12 http://www.fnnews.com/view?ra=Sent1101m_View&corp=fnnews&arcid=090515025710&cDateYear=2009&cDateMonth=05&cDateDay=15 http://www.onbao.com/news.php?code=ec&m=&mode=view&num=29315&page=1&wr= http://www.fnnews.com/view?ra=Sent1001m_View&corp=fnnews&arcid=0920732609&cDateYear=2006&cDateMonth=05&cDateDay=22 http://www.fnnews.com/view?ra=Sent1801m_View&corp=fnnews&arcid=0920733119&cDateYear=2006&cDateMonth=05&cDateDay=23 샘 월튼, 불황없는 소비를 창조하라- 샘 월튼, 존 휴이 지음, 김미옥 옮김 월 마트(슈퍼마켓 하나로 세계유통을 지배하기까지) - 로버트 슬레이터 지음 | 남문희 옮김